Why I Decided to Get Louder on LinkedIn (And It’s Not About Me)

Going for it.

To extend our message on social media.

For years, I treated my personal LinkedIn like the gym membership you forget you have—nice in theory, but not getting much use. Sure, I’d like a post here, comment there, maybe share a big milestone. But actively posting? Regularly showing up? That felt… well, a little self-promotional.

I didn’t want my feed to become an echo chamber of “look at me” moments or feel like I was building my brand at the expense of the mission. The last thing I want is for Man Up and Go—or Patros—to feel like it’s just a backdrop for talking about me or making it all about Jeff Ford, Inc.

But then I realized something: people don’t connect with logos; they connect with people. When I tell stories about the men we serve, the kids who now have a dad in their corner, or the wild adventures we take for the sake of the cause, it resonates. And the more it resonates, the more our community grows.

LinkedIn isn’t just for job hunting and industry news—it’s a place where real conversations happen. And if those conversations can bring more men into the Man Up community, encourage a dad who’s on the fence about getting involved, or open doors for partnerships, then why am I sitting on the sidelines?

Here’s the truth: being louder doesn’t mean being louder about myself. It means being louder about the mission. It means telling the story of how biblical masculinity changes lives. It means highlighting the work of our partners, celebrating wins, and inviting people into a movement that’s bigger than any one of us.

The goal isn’t to push out my personal brand—it’s to extend the reach of Patros and Man Up and Go. It’s to take the incredible community we’ve built in living rooms, church basements, and coffee shops, and expand it to boardrooms, newsfeeds, and connections we haven’t met yet.

And here’s the kicker: when we show up authentically online, we invite others to do the same. That’s how movements grow—not by staying quiet and hoping people find us, but by showing up where the conversations are already happening.

So if you start seeing the name Jeff Ford more on your LinkedIn feed, just know it’s not because I suddenly developed a love for the sound of my own voice. It’s because I believe in the power of connection, and I believe that what we’re building together is worth talking about—loudly.

Because at the end of the day, the goal isn’t to get more people following me. It’s to get more people following the mission Jesus has given.

Take care,

Jeffrey Charles Ford